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4 Things You Should Do on The First Day of the Month

Two of my favorite times during each month, are the first and last days. It’s during these days that you can really gain the most from your general site statistics, and act on what you see to get the most from either the following month, or the rest of the month. In this post, I want to talk about 3-4 quick and easy thing you can do at the beginning of the month, today for instance, that will benefit you throughout the month, sometimes, longer.

Find and Fix 404 Errors!


A 404 error is a status code returned by your web server, when a file cannot be found. They can be anything from images that no longer exist, to incorrect file names, to references within your style sheet that you knew nothing about. The bottom line though, is that you should fix them since at minimum, they are hogging up space in your log files, and for some web browsers, they are sending your visitors away!

I find it easiest to fix these errors EARLIER in the month, since they are fewer, and easier to track down. Over the course of a couple months, you will find that all have been eliminated! Even though I check them now, I also revisit 404′s around mid-month, to see which are still showing up in volume (More than a few times), and correcting them as well!

Discover and Take Advantage of the Top Commenter Blogs!

Before someone gets all worked up, I’m not talking about spam… I’m talking about finding related blogs that use theĀ  Top Commentator, or some sort of commenter reward plugin and engaging in meaningful conversation with site owners and other members of that blog.

In most cases, you will accomplish several things, like, becoming a regular reader… revisiting the site every day to read new opinion in the same niche, and most importantly, adding a new feed or 12 to your rss reader, to learn more about the market!

As a side benefit of your new discoveries, you can also grab some GREAT search spider love, by getting listed in sitewide sidebars… for being a regular contributor. If you do it at the beginning of the month, the payoff is much sooner! :-)

Review Site Metrics and Eliminate the Distraction Sites

If ANYONE tells you they hit a homerun on more than 25% of their efforts, they are either lying, or have never built more than 3 niche sites! Most of us who aren’t afraid to admit it, fail much more often than we succeed!

I use an “Aging” method to review my own sites… and base what I do next, on the results and age of the site.

  • Is it +30/60/90/120 days old?
  • Is it Getting 50/100/300 daily pageviews?
  • Is it earning $25 or more per month?

You really have to set your own guidelines… but for me its as simple as a set of <if> ….. <then>

  • IF a site is +XX days old THEN it should be generating +XX Daily Pageviews ORELSE something is wrong!
  • IF a site is +XX days old THEN it should be generating +$XX/month in revenue
  • IF its NOT doing it THEN what should I be doing differently?
  • IF I am already doing all that – THEN remove it from the server – its not what I thought it was!!
  • IF it IS doing “all that” – THEN take it to the next level and re-evaluate in 30 days.

I posted about this last year during Spring Cleaning Week as well.

Celebrate Your Successful Efforts!

I know its easy to talk about things that need to be fixed, things that aren’t working, etc… but this is also a GREAT time to celebrate your successful efforts also!

What Else Do YOU Do On the First of Each Month?

Cmon share… :-)

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7 Comments »

  • Olivia said:

    I’m not very tech savvy. Where would I find the http status codes so that I can review them?

    Thanks for your very helpful information.

  • Mark Hansen (author) said:

    @Olivia – If you are talking about on your own site…

    cPanel > AWStats > Status Codes.

    To understand the meaning of all the codes… http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html

    I tend to pay attention to 500, 404, 301, and 302 the most.

    500 and 404 to find INBOUND visitor errors, 301 & 302 for OUTBOUND marketing purposes.

    Mark

  • Tyler said:

    Some great tips there Mark!

    I usually do not give any special significance to the beginning or end of the month, but you have given me some food for thought on why it may be a good idea to start doing so.

    The top commenter tidbit in particular is really helpful, so long as you provide helpful and non-spammy comments, as you mentioned.

    I may have to start developing my own little monthly checklist of tasks to be completed!

    Thanks for the great tips!

  • Mark Hansen (author) said:

    @Tyler – Hey – and you must have gotten the Askimet thing fixed too Tyler!

    Popped right up this time!

    Mark

  • Tyler said:

    @Mark Hansen – That’s my hope!

    Finger’s crossed it continues :)

  • Bill said:

    I usually count my money and laugh maniacally.

    Your idea sounds more productive.

  • Mark Hansen (author) said:

    @Bill – LOL