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Site Optimization Articles

Many of you may recall that after the Mayday failures at Google, I decided to use Bing as my default search engine. The results are not always perfect… but overall, I still find the results to be pretty good and as of right now… Bing is looking better every day!
Today, Google announced that they are starting to show instant previews in the serp’s to go along with instant results. To you and I, this will mean less viewers… Even Google admits that clicks will drop by about 5%, but they …

This is really more of a technical post than anything else, but there was some SES Chicago live -blogging coverage of the SEO 101 session by Bruce Clay. The session was covered pretty darn well over at a Search Engine RoundTable post.
The reason I am talking about it… there is some killer info between the lines! :-)
Some of the Key Takeaways:

Pay close attention to the way you Silo links and visitors on your site!
Server speed is important (but you have to outpace those who outrank you!)
Make sure you content intent …

Not a day passes that I don’t get into some kind of discussion that’s related to the Google Mayday Update and the subsequent loss of longtail search traffic many people have seen. This is especially true on smaller niche affiliate or ecommerce sites that may be a bit on the thin side of content or simply lack the authority that time and lots of link love can deliver to make them awesome.
In this Niche Store Builder article, I want to look at some of the factors I feel are affecting …

The Google Adsense program is probably one of the quickest and easiest ways almost anyone can monetize the content on their website!
Over the last 10-12 months I have steadily moved away from ePN and Amazon as primary sources of income and leaned more toward adsense and CPA offers. I am NOT talking about hundreds of MFA sites (Thin, Made for Adsense sites) in any way, but instead… authority and information rich content sites, that just happen to have some ad placements on them! In fact, thin sites can hurt your …

Bing and Yahoo, the two headed spear that hopes to bite into the market share of Google, will be sharing natural search results by the end of the week! This is not real news to people searching the web as it will pretty much be a seamless transition. To you and I, Webmasters, and website owners… it might just be a big deal!
Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an …

Web Page Optimization and on-page SEO does not have to be one of those voodoo processes that scares the heck out of most people! There are some basic principals of web page optimization (ext: Google) like proper keyword density, use of heading (h1, h2, h3) tags) tags, image optimization and so much more, that help anyone who is willing to follow some standard practices, and develop effective habits for your web page optimization.
I am NOT going to blow smoke up your butt and tell you that fixing on page factors …

This video is kinda long at +1 hour, but I am in the last 15 minutes of it right now, and there is golden nuggets of search engine wisdom buried within!
I advise to watch from end to end…
SEO Review from Matt Cutts and The Google Spam Team

Yesterday, I started a step-by-step walkthrough of speeding up your WordPress powered website.
Today, I added the optimization of your base install and got a score of 95! Hey, thats an A!
Follow along as we  learn to Speed Up WordPress
:-)

I think we can all agree that regardless of the fact Google using speed as a ranking factor, it will help us to learn how to speed up our websites.
In this post – that will be updated several times – I am going to take a very systemic approach to finding bottlenecks. From the DNS, to server, to WordPress, Plugins, Images and everything else that could affect your sites speed.
[Day 1 - Test Your DNS] [Day 2 - Base WordPress Installation]
The First Test – Trace Route and Eliminate the DNS

I …

Matt Cutts announced on this on his blog Friday, and you can also read more at the Google Webmaster blog… Google now uses your websites Speed as a metric in how its ranked in search results… In other words, speed up your site, or we won’t send you traffic!
While Google says that this change affects less than 1% of the websites “It’s customers visit”, that’s quite a lot!
One other interesting thing this new “Speed Metric for Google” brings up, is that you MUST subscribe to Webmaster Tools in order to have …