Using Google Adwords Tool with WordTracker to Create Targeted Content

July 9, 2008 | 5 Comments

After my last post about Google Search Volume Metrics, I just had to jump in and see a quick and easy way to use the figures alongside WordTracker, to build visitor based content! This is actually a 10-12 minute video walking through the process… only because I talk alot though! The actual keyword research can be done in less than 5 minutes!

The most important data we get comes in part from both tools. From Google, we get search volume and from the WordTracker database, we can see the number of competing pages for the terms!

In the video, I used the following resources:

• Google Adwords Keyword Research Tool
• WordTracker Keyword Research

Let me know how the process works for you!

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Brand Specific Pages with Build a Niche Store

June 9, 2008 | 7 Comments

I recently had a question from John, asking how you can use BANS to generate brand specific product pages.

One of the most common fears we all have (or SHOULD have) as affiliate website owners, is that we will infringe on a “Brand” or “Trademark”! In other words… some of the manufacturers are very specific in how they allow their products to be marketed and usage of the “Brand Name” is forbidden very often! Victoria’s Secret for instance, does not even allow its wholesale warehouses to use their name in marketing of the closeouts! Read more

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Niche Store Writer Review | Dealing with BANS Duplicate Content

June 5, 2008 | 10 Comments

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Reading LogFiles and Adding New Content to your Niche Site

June 2, 2008 | 14 Comments

I recently had a few very good questions via email that deserve a post. Randy wanted to know:

Is there a Post for Understanding your LogFiles on an Affiliate Site?

… and Arthur asked:

How will I know when to Start Adding New Content and Make Changes to my Niche Website?

I have actually spent 2 days recording a screen capture for this post. I was unhappy with the results and deleted it, at least 5 times! Instead, I am going to write it all out… there is a link to the unedited video at the bottom of this post as well.

How can I Understand my AWStats Logfiles?

I tend to stick with AWStats for all of my references to the logfiles. The main reason for this is because EVERYONE has AWStats with their hosting package. There are several others, including the very popular Google Analytics, but even on my own sites… I do not use GA until the site has proven it can and will deliver steady traffic. IF you use Google Adwords to drive traffic to your site, well, that’s another story and you should use the advanced features of Analytics to help you determine the effectiveness of your campaigns.

One of my previous posts about Understanding AWStats and the Needs of your Visitors has quite a bit of info on how to read your logs very quickly to determine how a site is performing.

When do I Start Adding New Content to my Niche Website?
(All images are from 3 of my own, some neglected, niche sites)

Basically… Always! There is never a bad time to add new content to your niche website! In fact, regardless of the amount of traffic the site is seeing, you should always have a plan to add more content to your site!

In the image to the left, you can see a site that truly sucks! It rarely gets more than 1 visitor a day and honestly, I always feel like it is a waste of my time to do anything to these low traffic sites!

The truth however is that a site like this will NEVER grow if I dont do something about it myself! The website does not know it sucks… the pages dont know they stink… but the the search engines sure do know it, and its really my own fault!

If you have a site more than 90 days old, getting less than 15 visitors each day… forget about adding NEW content, focus on optimizing what you have already started!

For my own sites, I use the number of visitors as a guide to how often I should make changes! You have all heard me say this 1000 times… build it, optimize it, walk away from it! Revisit the site several days later and see what it is doing… are the spiders coming? Is it being indexed? If yes… then close the browser and move on to another project until it is 30 days old!

If you return in 30 days and your visitor stats look like those above, its time to revisit your WordTracker keyword researchand figure out what went wrong! If however you are seeing a steady flow or even trickle of 25-50 visitors a day… its time to start listening to what they want and begin adding new content!

So… you went into your logfiles and you found that 25-50 (+/-) visitors are coming steadily every day! First and foremost, congrats!! Your site is growing and gaining popularity! Whether this happens at day 30 or day 180, seeing a steady flow of traffic is always good and the reason you started doing this in the first place!!

That being said… having a site that is 6 months old and seeing 25-50 daily visitors is nothing to be TOO happy about! Sorry… its just the truth. If you had done your research effectively, made changes every month and fed the demands of your existing visitors, you should be seeing a considerable amount of traffic within the first 6 months! The only real exception to this is if you are in the rare niche market that only predicts a few searches each day.

The stats above are actually from the fine-designer-shoes site, which is about 45 days old. I have used a different strategy on this site from the blog to inbound links, and I am curious as to whether the “Sandbox” will have an effect or not…

If your Site has 25-50 visitors each day - Add 2+ NEW pages each month

The image on the left is another niche site, but as you can see… there is an average of about 125-150 daily visitors coming to the site. The domain and site have been live for about 3-4 months and it is a solid performer with clicks/conversions in the EPN.

Is it just insane busy? No…. BUT, it has steadily grown from 0 visitors on launch, to more than 100/ day in less than 5 months! While 125-150 is still not going to allow me to retire at 45 (my longtime goal) it does show the promise in a site that makes me want to invest more than just 1 hour a month!

On a site like this, I will actually go in and add 1-2 new pages every week, based on existing search engine traffic.

If your Site has 100-200 Daily Visitors - Add 1-2 NEW Pages EVERY WEEK!

How Can I Determine the Best Content to Add?

OK, I’m now a victim of my own posts! LOL I know I recorded a video in the past on one of my sites, GetARacecar. I talked about looking through your stats and capitalizing on existing terms bringing traffic, to make new terms. In that post, I referred to “Used race cars”, which at the time, I ranked #92 for the term. Since that post (45-60 days ago) the site now ranks #4 in G! Anyhow… In the video, (which I cannot locate) I talked about one of the most important sections of your logfiles… the search keyword / phrase section.

Ultimately, the site for this image is not doing that well overall. The domain is 4 years old… and has been a BANS store for about 7 months. Currently, it gets about 50-75 daily visitors… and needs to be worked on!

When I view the keywords/phrases portion of AWStats to locate some easy targets, I can determine that there are some words that are well saturated throughout the site already and what I need to focus on now are some of the longer tailed phrases that will bring more visitors/buyers!

“General Terms = General Traffic”

In this case… I see the keywords: ”wholesale, clothing, closeout, apparel, & merchandise” are fairly well saturated and come up very often in the search PHRASES on the left side of the image. “Mens & Hats” on the other hand, while high on the words list, are nowhere on the top 10 phrase list! Time to head to wordtracker!

In wordtracker… I will join the very common saturated words with the words “hat” and “mens”, to find some longer tailed keyphrases and add 3-5 pages to the site in less than 30 minutes! Lets walk through it real quick:

1. Go to your Wordtracker keyword research account.
2. Type the following terms into the seed box:
   1. mens clothing
   2. mens wholesale
   3. mens closeout
   4. mens apparel
   5. wholesale hat
   6. closeout hat
3. Click on Research, then Click on evaluate.
4. Delete EVERY Term with less than KEI of 1.0, and less than 10 daily predicted searches.
5. Sort the terms by Google KEI and the BEST target phrases will be listed at the top of the page.

What we have done, is VERY QUICKLY found a list of long tail phrases that should be easy picking for quick rankings and visitors! Once the KEI sorted, we have the following list of terms:

From here  - I Login to my Niche site and added the three new main store categories (pages) listed above in yellow. If I really want to get them indexed quickly, I will talk about the three new categories: Carhartt Mens Clothing, Wholesale Men’s Cologne and Camo Hats Wholesale in a post like this. :-)

In less than 30 minutes, I have 3 new categories that should be easy to rank for and bring a fair number of visitors for each. I will return to this same site next week and continue my expansion of the categories based on the same methods.

Lets revisit this post in a few weeks to see how this went… Incidentally, if you STILL want to watch the 15 minute, unedited video… its right here!

Mark

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Adding Relevant Content to your Niche Store Website - FAST!

May 30, 2008 | 18 Comments

As we ALL know, one of the most challenging things to get done on our Niche Websites is the addition of relevant articles for our content pages! Sure, we can scour the web and copy articles from other places, but that literally does nothing in terms of providing relevant content as it is nothing more than a duplicate of what already exists.

Enter… Niche Store Writer!

I am generally pretty skeptical about any article spinner or tool that allows you to generate unique content quickly, but after using the Niche Store Writer application just a few times, I can see how this will a huge benefit to BANS users! In just a few simple steps and less than 5 minutes, I was able to create a content page of VERY relevant terms on my Discount Designer Shoes site using the default template provided with the software.

How Does it Work?

When you first launched your store, one of the important steps you took was keyword research for your BANS site! Hopefully, you saved your keyword lists and target phrases for future use. If not, you should be doing that with every site… it makes content creation and future SEO much easier!

1. Get out your saved Keyword/Phrase List
2. Load up Niche Store Writer
3. Load the Article Template or Write a New one
4. Plug your Keywords/phrases into the Tags Tab
5. View / Save / Copy and Paste your new Content Page into your BANS site!

Yup… It REALLY is that easy!

One of the biggest benefits to using Niche Store Writer comes in the fact that you can save your templates and reuse them for hundreds of pages to deploy across many websites!

Many of you may think… “Not another Template to Manage!” The NSW templates are different, they are nothing more than text files with areas that your keywords and phrases are automatically inserted! For example, a typical template would look like:

[Title]

Why would you want to buy [word1] from our [word2] discount website? If you have been shopping for [word1] in the past, you know finding bargains on [word3] can be a challenge at best. Our [word1] website is here to help you find those [word2] deals in the shortest time!….

For the sake of space, I stopped writing, short of the target 300-400 words you will want in your own templates, but you can immediately see the power of the program in that first paragraph. Look how it will appear in your content page:

Designer Shoe Bargains (this would be an h1 tag)

Why would you want to buy Christian Louboutin Shoes from our Designer Shoes discount website? If you have been shopping for deals on Christian Louboutin Shoes in the past, you know finding bargains on Louboutin can be a challenge at best. Our Christian Louboutin Shoes website is here to help you find those Designer Shoes deals in the shortest time!….

You can use up to 15 target phrases and arrange the content ANY WAY you want it to appear on your site.

Reuse your Template for MANY Niche Sites

The next powerful benefit to Niche Store Writer is that you can take the template, plug in a different set of keywords, and in less than 2 minutes, you have a unique article or content page for a completely different niche website! For example, using the same template on a outdoor grill site:

Gas Grills (this would be an h1 tag)

Why would you want to buy Weber Gas grills from our Gas Grills discount website? If you have been shopping for deals on Weber Gas grills in the past, you know finding bargains on Grills can be a challenge at best. Our Weber Gas grills website is here to help you find those Gas Grills deals in the shortest time!….

ALL that was done in this case was a new set of keywords, which I already had in a file from my earlier keyword research.

Niche Store Writer costs $57.00 and will save hours of time and money in helping you post unique content to your BANS site!

Over the next few weeks, I am going to share several Niche Store Writer templates I am in the process of creating for my own sites. Stay tuned on how you can take these templates and generate your own unique content quickly!

Mark

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