Chaos and Focus Go Hand in Hand
My name is Mark and I lack Laser and Pinpoint focus – there, I said it! Now where’s my fucking coin?
Over on the ReviewAzon forum, a newer member asked a very interesting question… that had me, once again recognizing what many people have said is my biggest area of opportunity.
“If you only had 20 hours a week for Internet Marketing, How Would You Spend it? Would you focus on ONE site, or develop MANY sites?”
My reply, which I will get later, was prompted by one of those rare moments when I looked at my own efforts, and acknowledge that I just run too chaotic into new sites, jump around a little in this niche market, a little in that one, etc, instead of just FOCUSING on my BEST SITES and dominating the entire market!
Now, before you read too far into that and make the assumption that I waste time and earn pennies at this wonderful game of Internet Marketing… it’s not that.
If I focused MORE of my effort into the sites that ARE successful, the rewards would be astounding… So… WHY don’t I?
The 80/20 Rule is More Like 90/10
You have probably heard this before… 80% of the Results come from 20% of the Efforts. For myself, it’s more like 90/10! In total, I think I have about 70-75 active sites… yet the majority of earnings come from only a handful of them! If I listened to my own advice more often, I would scrap ALL but those higher earning sites and focus ALL my time on only them… but I don’t… and I won’t… because working on the other 90% is what helps me learn more about what works and doesn’t, as well as advance my skills, individually!
The day you stop learning, testing, and walking on the edges (sometimes bleeding edge) of what you do in Internet Marketing… is the day you get bored with it, and the day someone else walks right past you! A lot of things I try on newer sites are those that I would NEVER think of doing on an established, high earning site!
My Answer to The Question
When I answered the question on the ReviewAzon forum – I said that:
“IF I only had 20 hours a week to focus on Internet Marketing, I would push it ALL into one single site, and make that ONE site the absolute best it could possibly be!”
Of course… it may take you a year or two, and burning through 75-100 other feeler sites, to get to the point that you FIND that single site to focus on. :-)
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I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing.
I have just started doing this.
Since going back to full time work, I probably get 1 hour between 6-7am and my lunch hour to work on my sites now (plus a few hours at the weekend if I get up early).
I have decided to spend a whole week on 1 of my sites and bringing them up to scratch. Sometimes this involves porting from BANS to WP and other times just backlinking and adding more content based on search terms or additional related keywords.
As for new sites… well, they are on the back burner at the moment.
I am looking at Hubpages as a way to generate some residual Adsense earnings and as it is free, the only cost to me is my time.
You got me laughing right from the start of this post! I’m so glad to know I’m not the only one who jumps from one activity to another :)
Since January, though, I’ve been much more focused than I ever was before. I create 10 new sites, then use my remaining time to check up on my previous sites, build backlinks, etc.
Let us know when you finally get your coin ;)
Rochelle
I find that my biggest time sink is trolling around all the blogs that I read, if I could just get that under control I would probably have an extra 3 hours a day. Shut up Mark and let me get on with my work, :D
This has been on my mind a lot lately. I found a niche that I like to talk about and fits my lifestyle. However, I think I need to diversify more and just do not know how much time I want to put into other sites where my main one is doing so well.
I do the same thing, bounce around. Most earnings come from 10-15 sites out of the 200 I have floating around. I guess it gives me the flexibility to put a different hat on, I am a construction worker, shoe salesman or a vet. My dad and stepfather both could never stay with one job for long and both were self employed, guess it’s a learned trait. LOL. I never get bored, maybe wore out, but not bored.
@Tao – I tried hubs in the past and just didn’t like the idea of creating content on someone else’s network. I hope you like the way your new job has been going too!
@Rochelle – :-) Hopefully soon on the coin! I guess I do something similar to you… but on a daily thing.
EVERY DAY – I force myself to work out of one folder BEFORE I go into others. Folder-A = all my higher earning sites, FOLDER-B = Sites in the growth stages, Others… well they come after lunch! :-)
I actually have the folders as bookmark folders, so its pretty easy to keep up with.
@Truckster – Kill that email and blog reader man! I will do the same right after I submit these comments! :-)
@Brad – I can tell you from watching Kim and her Coupon Kim site (Which we sold last month, BTW) that having sincere interest in your niche and focusing all your effort into making ONE site a success, pays back with great dividends!
Mark
@Sean – Agree completely Sean!!
Occasionally wore out or frustrated, but NEVER bored! Great way of putting it!
I am a career criminal when it comes to jumping from one task to the next without actually finishing anything.
I have not yet found the right combination of ways to motivate myself to keep on track, but I am actively working towards it.
I think, like so many others, I still am not completely sure what my “niche” in Internet Marketing is for certain. Until I just happen to stumble on a really great method that works like clockwork for me, I think I may too be spinning my wheels trying to get things done.
It sucks, but it’s how things work. Especially when you are very easily distracted in general like myself ;-)
[...] working for me on product review sites over the past few months. If you recall from a few days ago, I still lack focus… and due to that haphazard way of building product review sites in volume, I have [...]
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