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Don’t Touch Google’s Balls!

Have you been to Google.com today? I was making my daily round of search engine news sites and found this post about Google balls by Barry over at Search Engine Roundtable. (Hint, add them to your RSS feed reader while there)

As you can see in the video below… Google has incorporated some fancy touch for the logo… and when you get near the balls, they go crazy!

Could this a Precursor to Changes Again at Google?

If you listen to the guys that know more than we do… There is another major change coming to how you use Google tomorrow!

  • Default to 30 Results per Page! (Looks like its already active, regardless of your preference)
  • Live Streaming Results while you Type! Yup, as you type a phrase, the results page will change!
  • AJAX powered SERP’s! Guess they would have to be AJAX if they are going to update in real-time! :-)

As I mentioned last month, I have moved over to Bing due to the quality of the results, but will probably revisit Google over the next week to see how the new interface is.

It will also be interesting to see how the new page affects referrals from the engine. Since the Mayday changes, traffic at some sites is down still, but conversions are up 200-300% (Google sending more buyers) and page views are almost double what they were pre-may changes.

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8 Comments »

  • Rochelle said:

    You just couldn’t resist, could you ;)

  • Robert Friedrich said:

    Mark, are you testing your server bandwidth capacity with this post? Awesome heading for your post!

  • Terry said:

    Oh boy! Another Google change! I checked it out and I do not see it yet. Will be interesting to see how it affects everything.

  • Mark Hansen (author) said:

    @Rochelle – :-)

    @Robert Friedrich – Thanks Bob… I think the busiest I have been was when I was the first to find that gmail was down one day, and the first person to link to their notification. It was like 25,000 visitors within a 5 minute period of time. Ack… server choked and I revisited the caching plugin! LOL

    @Terry – Yesterday it was showing 30 results for me Terry, today, its back to whatever I set it in the search settings.

    Also – from what the post at Roundtable says, it looks more like the Ajax is coming to life, but Googles balls were about html 5.

    Mark

  • Anand Srinivasan said:

    LOL @ the headline…Anyway, I think this update will not affect webmasters primarily. Rather, it will test Google’s own server capacity. Imagine, a 4 word query will now ping the servers 4 times. I wonder if this will spike Google’s Comscore ranking unreasonably though…

  • Mark Hansen (author) said:

    @Anand Srinivasan – LOL VERY interesting on the comscore rating Anand!

    I guess with the Ajax push though, it would go the other way no? The actual pageload would only happen once on a 4-word, 4-time query since it happens on the same page.

    Not sure really… but it can definitely be used to grey-up the search metrics one way or another!

  • Anand Srinivasan said:

    @Mark Hansen – Oh yes, likely..Now this depends on how Comscore measures their rankings. Is it with server-pings or page loads..

  • Mark Hansen (author) said:

    Just thought I would jump back and say that “Google Instant” as its being called is now live on my end also.

    As you start typing into the search box, the results change in front of you!

    Pretty cool… time to test the actual serps, and see if they are any better!