Finding the Right Brands for A Product Review Site

This post is part 3 of the Review Site Blueprint series . Thus far, we have determined the Type of Product Review Site we will be building and also learned a way to Determine if a Review Site is Worth Building, based on the overall amount of sales it produces.

One thing I forget to move over was the simple worksheet I use on EVERY product review site I build. It is a simple text file, that gives you a way to plan and track your efforts! Right-Click and save to your local system.

Today – you are going to learn one method for Finding the Best Selling Brands for your Review site, so you can start you build with brand names you KNOW are not only in demand, but make up the meat of a Best Seller list somewhere!

Just like yesterdays post, if you do not have a TeraPeak Account – you will be very limited with what you can research and not be able to complete these exercises on your own review sites.

Goal of This Section

• Locate the ALL [BRANDS] of Products People are Buying Right Now on eBay!
• PowerRank the [BRANDS] based on Brand Sales Volume and Sell Rate!
• Record Plenty of Notes for Future Use on The Website

Overview

In this segment, we are going to evaluate the [BRANDS] that people are BUYING on eBay. By the time you finish this exercise, you will have a list of the most common Brand Names of Products that fill the demands of your Niche Product Review Site. In the end, these are the same Brands you want to stock the virtual shelves of your Niche Site with.

Step 1 – Finding [BRANDS] That are In Demand

As you complete this step, you will no doubt see MANY specific [PRODUCTS] that are associated with the [BRANDS]. If you wish to record them, feel free. However, we will be covering [PRODUCT] selection in the next exercise. There is NO NEED to waste energy on it at this point, as they may NOT be target [PRODUCTS] for this site.

1. Login to TeraPeak and Drill Into the Main Category you Found during the Market Viability Exercise, showing 90 day results.
2. In the “Listings” section, Sort by “Bids” with the highest numbers of bids shown first.
3. Make a note in your RankSpanker Blueprint of the Most Common BRAND names you see.
4. Repeat this over 3-5 Pages of Results… So you have a list of the Top Brands that are in [Highest Demand]
5. Go Out Onto the Web and Find other Authorities in the Same Niche – Making Notes of the BRANDS they Promote on Their Own Website.
6. Once Completed, you should have a list of AT LEAST 10 BRANDS of products to fill your niche. You may have considerably more!

If you find that creating a group of at least 10 BRANDS is too hard, you may be focusing on the wrong [TYPE} of website. Please review the "Identifying your Niche Type" section.

Where to Look for [BRAND] Lists (Watch 3:22 Video)

• eBay
• Nextag
• Amazon
• Google Search
• Bizrate
• ANY website using Adwords to attract your search visits

Examples

1. Women’s Jeans Brand Search – Watch the 4:32 Minute Video
2. Skateboards Brand Search – Watch the 5:27 Minute Video

Step 2 – Power Rank Your [BRAND] List

Now that you have a long list of [BRAND] names, you need to check if people are buying within each [BRAND].

1. Login to TeraPeak and Drill Into the Main Category you Found during the Market Viability Exercise.
2. Type the first [BRAND NAME] on your list into the search box.
3. Change the Search Trend to 30 Days and Click on Search.
4. Record the Total Number of “Items Sold” and the “Sell Through Rate” to the right of the Brand Name on your Worksheet. (Round sell-rate to nearest whole number)
5. Repeat this process for every [BRAND NAME] on the list until completed.
6. Remove ALL [BRANDS] that did not generate AT LEAST ONE Item Sale/Day on Average.

Once completed, you will have long list of [BRANDS] & “Number of Items Sold” & “Sell Through Rate” on your worksheet.

Now we simply need to use a little basic math to Power Rank our list, based on the Highest Number of Sales and the Highest Sell Through Rate.

1. Go down the list and record the RANK of each [BRAND] as it relates to the Number of Items Sold. (1,2,3,4,5…)
2. Go down the list and record the RANK of each [BRAND] as it relates to the Highest Sell Through Rate. (1,2,3,4,5…)
3. Add the NIS Rank to the STR Rank to find the [BRAND] PowerRank!

The LOWEST Numbers are The HIGHEST Ranked Brands and those you Should Focus on First!

Examples:

1. Women’s Jeans Brand Power Ranking – Watch the 11:13 Minute Video
2. Skateboards Brand Power Ranking – Watch the 8:11 Minute Video

Next Installment

I may take a day or two off for the New Year, then again… maybe not! In the next installment of the Review Site Blueprint, we are going to repeat this exact process, but take it a step deeper and find the exact products, from each of the top selling brands, that we will initially focus on with our new site.

Comments, Questions? Bueller? :-) Have a Great New Year everyone!

Previously Published Articles You May Like to Read:

• Product Review Site Blueprint Builder – Next Week is For You!
• 6 Best Practices with Product Review Sites
• Big Brands Get a Kickback from Google, Everyone Else Gets F*

Rate This Post

(1 votes, average: 3.00 out of 5)

 Loading ...