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Google Makes Caffeine Official

Truly, I don’t know the difference between Mayday, Caffeine Google and Horse-poop right now… too much Google going on in my head.

They have however made the new update official… and you can read all about it on the Official Google Blog.

A few keynotes:

Google Caffeine is Fresher!

Caffeine provides 50 percent fresher results for web searches than our last index

Google Caffeine is INSTANT

Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

Finally…

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

It also seems to me that the serps are starting to get back to normal… My traffic is returning, and the changes that caused me to climb a tree and find Rochelle a few days ago, are starting to get back to normal!

Edit: Just to check the timeliness of the new index, I posted this at exactly 8:38 PM ET. I will follow that with the first time I find it in a search engine listing.

edit 2: showed up on my friendfeed page in the google search index within 15 seconds.

edit 3: showed in natural search results at 8:42 PM, 4 minutes after the original post.

Thats pretty quick… gotta say.

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About the Author, Mark Hansen

has written 573 article(s) at the Niche Store Builder site.

I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing. 

Latest Readers Who Commented on This Article

11 Comments »

  • Rochelle said:

    Well, I’m glad to hear that you are climbing down from the tree. I’m not sure where I am in the tree yet, but hope to join you back on the ground soon.

    Rochelle

    Reply – Quote
    # 8 June 2010 at 10:16 pm
  • Mike Roosa said:

    Let’s hope things are back to normal. Are you thinking Caffeine is just a rollback of Mayday?

    Reply – Quote
    # 8 June 2010 at 10:59 pm
  • Mark Hansen (author) said:

    @Rochelle – Glad to hear you may be climbing back down Rochelle… Believe me, Im only a few branches below you at any moment! LOL

    @Mike Roosa – No, I think this is all part of the same thing. My original thought was that Caffeine was the new layout in serp’s. (Sidebar, suggestions, etc)

    With the algo change, Its almost like big G put crappy results in front of everything, to measure CTR, Bounce rate, user feedback system, etc, then its new algo is “Learning” as it goes along, pushing the better sites back to the top.

    Reply – Quote
    # 9 June 2010 at 7:27 am
  • Cherie said:

    For some popular keywords I’ve been putting into G I am now only seeing the big boy sites returned for the 1st 3 pages in some cases, no little sites, wp sites, at all, mainly forum & shopping type sites such as kelkoo, price runner, amazon, answers, tradekey, buzzle and this is for a 4 word keyword. That’s rather scary

    Reply – Quote
    # 9 June 2010 at 8:31 am
  • Mark Hansen (author) said:

    @Cherie – Yeah… definitely favors brands! That is obvious by the “Brand” bar in the new serp pages!

    Do a search for something like “Laptop” and you will see a new suggest menu between the paid and organic results, titled: “Brands for Laptop: Dell, HP… etc”

    Another interesting thing to note… On an 800×600 screen resolution, you no longer see ANY organic results, 1 at most!!

    M

    Reply – Quote
    # 9 June 2010 at 9:17 am
  • Tyler - Niche Store Journey said:

    Not sure what to make of this yet.

    Seems that now more than ever, focusing on fewer niches is the way to go. Appears as though Google is now REALLY intent on giving rank to sites that are regularly updated. So now even our “Short Round Blue Widget” niche sites need to have regular “compelling content”.

    While this isn’t necessarily BAD, it sure will make for some BORING content creation sessions…

    Reply – Quote
    # 9 June 2010 at 2:57 pm
  • Mark Hansen (author) said:

    @Tyler – Niche Store Journey – I am seeing all kinds of interesting results in engines Tyler – but I wouldn’t jump ship on niche sites too quickly…

    Some results are VERY promising… and as you can imagine, it will probably take Weeks or Months to fully rebuild the entire index in Google.

    I see no real reason to change course yet… although its still VERY scary!

    My next goal / project is to build a site completely based on merit, links, banners, etc… and block ALL search spiders! LOL

    M

    Reply – Quote
    # 9 June 2010 at 3:01 pm
  • Brent S said:

    Is there any known issues (SEO or otherwise) in taking older reposts and just changing the published date to make it newer?

    I am considering doing this now that Google is talking all about freshness. Would this look “fresh” to Google.

    Reply – Quote
    # 10 June 2010 at 11:55 am
  • Cherie said:

    Mark, have you heard of My Social Circle? For the keyword where I used to be No1 I have a different (not very good) site which comes up at the bottom of Page 1 where it says “Results from people in your social circle for keyword”

    it then gives the post plus description and a read more, underneath it says More results from (reader description)

    I wish I knew how it got there then I could do the same with my other sites!

    Reply – Quote
    # 10 June 2010 at 12:02 pm
  • Mark Hansen (author) said:

    @Brent S – The same thing was talked about in another forum I follow… (WebmasterWorld) The consensus was that NO MAJOR ACTIONS should be taken yet.. the serps are just too wild right now, and making a change to try and attract them , may have an adverse effect.

    If you wanted to do something like… it may be best to just build a NEW scraper site, scrape all you r content into it and see how IT does.

    After all.. scrapers seem to be kicking ass right now! LOL

    @Cherie – Social Circle is a “Feature” of Caffeine, where its recommending pages of you, your friends, your past page visits, etc. (Welcome to Buzz, gMail, cookies, friends, etc)

    Reply – Quote
    # 10 June 2010 at 12:07 pm
  • Mark Hansen (author) said:

    @Brent S – Just to add onto this…

    100% speculation) One thing that seems to be helping is linking and reindexing. Its almost like all links were discounted and many pages are now supplemental index pages.

    I AM seeing traffic return to several sites very slowly… so big changes MAY be bad, if all it took was a new index of the page, and redisplay in the serp index.

    One of the few changes I have started is taking the pages that DO rank well, and editing them, adding related content to help visitors find their way to other pages that used to rank well on the same topic.

    M

    Reply – Quote
    # 10 June 2010 at 12:24 pm