Great Read about SEO from Aaron Wall and Jon Glick
Many of you who have known me for several years, know that I come from a background of custom and personalized web development with a background in SEO. I have been a silent reader of Aaron Wall at SEOBook for several years, I own the SEOBook myself, and when I saw him post an interview of Jon Glick of Become.com today, I ran over to read it!
I suggest ANYONE who is interested in SEO, take a trip over and read the Jon Glick Interview as well. Get a beverage, give yourself 15 minutes and read it twice! There are no hidden nuggets of glowing gold that are going to take you to the top of the search results, but the information within the article is gold in itself!
A Few Snippets
I have pared a few partial snippets from the Q&A…
Q: do you feel that ranking great in other search engines is like stealing candy from a baby, or is it still hard?
A: The challenging part is the innate volatility of SEO and the fact that ultimately the SEs control our destiny. You can put together a great growth plan, and then watch an algo update like MayDay shred it.
For the spammers, it’s like stealing candy from a sleeping Doberman. It’s easy until the Doberman wakes up.
And when talking about backlinks…. Jon goes into pretty good detail about the link graph. From link relevancy, to the growth rate of backlinks and more importantly the analysis of the types of backlinks a site build. (aka blog comments, fb likes, twitter mentions, etc)
Finally, he closes with what he thinks are the most important and least valuable metrics people track as part of their SEO. Read the Jon Glick interview.
My ReFocus on SEO Lately
I got a few emails after posting a few articles about on site optimization earlier this and last week. If you want to read them, you can the free companion plugin that measures page level search visitor analytics, and also the SEOPressor Plugin review I published on Monday.
I have decided to revisit almost every page of every site I manage and optimize existing content every time I add a new page! Its a win-win… I get a new article to feed visitors, and at the same time, I get to revisit older pages and make sure I didn’t leave anything on the table! :-)
Do you Optimize Existing pages. or just let them live or die on their own laurels?
Previously Published Articles You May Like to Read:
- My Weekly Roundup of Great Posts to Read!
- ePN Archives and A Great Read from ProBlogger!
- The Best SEO Article You’ll Read Today!
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I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing.
Some great tips from that interview, but I’m not sure I understand the second part of this quote from Jon:
Is the need to NoIndex non-ranking pages on your site because they somehow dilute the better ranking pages which may actually rank higher if these others were not indexed?
Thats exactly what he means Sonia.
If search engines are not sending traffic to a specific part of your site… noindex it. Users already ONSITE will still be able to get to them, but they will not make waste of any pagerank or link value by being listed in search.
Assuming you have a 100 page site, with 100 linkwads to split, each would get 1.
If you reduced it to a 20 page site, and still have 100 linkwads to split, you could determine much better which pages are the most deserving and spread your link love accordingly!
Mark
I don’t think it works that way Mark. Every page gets its juice from other pages (within the site and outside) right? No matter you non-index it or not, the juice remains the same..So I really don’t think it helps..If anything, you will stop getting the lone visitor or two who happen to somehow still find the page from SEs..
@Anand Srinivasan – I see how you are viewing it Anand… and if you are right, I am mistaken about my understanding of the way the linkjuice flows!
If I have an onsite page with great link value, and send that value to 10 downline pages, each of those draw off some of that value of the parent page, right? If 5 out of the 10 do absolutely nothing for search traffic, in effect, I am wasting 5 link units that could be used to increase the value of the other 5 pages. If I nofollow the links and noindex the pages, and remove them from the sitemap ie: serps, I assumed it would help.
In effect, what you are saying is that if I have 10 links, and 10 link juice points to share, using a rel=nofollow and noindexing the page would still bleed off the PR?
Thanks Anand…
That rule was changed last year, Mark.
Earlier, if you had a PR 10 link and have 10 outbound links – 5 dofollow and 5 nofollow – each of the 5 dofollow links would receive a PR 2 worth of juice. However, now, in order to prevent pagerank sculpting, this has been changed so that only PR 1 worth of juice would flow even though nofollowed links get to link benefits.
Here’s Matt Cutts article on this: http://www.mattcutts.com/blog/pagerank-sculpting/
Quoting the main point:
“So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.”
@Anand Srinivasan – Wow… Thank you for clarifying that bit of info Anand!
I’m not a PR sculptor, but knowing that instead of the nofollow alone, its actually better to remove the link all together, makes a difference!
Mark
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