Increase Conversions by Applying a Sense of Urgency!

If you have ever had the pleasure of landing on a hard sales page, you know that the people who wrote it will always make an offer you simply can’t refuse… As Long As You Buy It Now!

From the countdown timers, to date displays, to limited to the next 5 buyers, while these statements may turn off a few buyers, they work… and they work well!

So – Why not apply them to an affiliate site that features a small selection of eBay listings? I mean… if the buy it now attitude works for other marketing practices, it should do the same with auction listings right? Take a look at my test results and you will see!

Conversions Increased 500% Overnight!

Many of you will recall that Kim found her niche with her new Coupon Site. So much so, that she posts several times a day and has a gone from zero to +200 subscribed readers in less than 45 days! That’s another post…This post is about her Coupon Auctions page, and how a simple formatting change, resulted in a 500% conversion increase, overnight!

When we added the Coupon Auction page to her site at the end of last month it was a simple phpbay call, that displayed ANY item in the eBay system, that was triggered with the word coupon in the title. As you can imagine… there were alot of listings being returned.

We let it run like that through mid month, not really paying it much attention. As I watched the referral stats in my ePN account, I noticed that people were definitely coming through and bidding, but it was nowhere near the level I thought it should be… I mean, we had 36 coupon auction  listings on the page, and there should have been a bit more traction since everyone on the site came to it, looking for coupon deals.

One Simple Change Made ALL The Difference!

I know what you’re thinking… nothing is that easy! But… it was!

Instead of showing ALL coupon auctions, I pulled out the shortcode for phpbay and switched over to the longer code, the one on the last page of the phpbay manual, that allows you to define almost every variable of the rss call, and display very specific results on your page.

Original Call to Listings: “Show 36 items, with the word coupon in the title”

Changed Call: “Show 36 items, ALL must have at least 1 bid, sort them by the ones ending soonest!”

In effect – I have used the phpbay code itself, to put in a “Call to Action” with the site visitors! When they visit the page now, they are presented with a group of items that:

1. Are Popular (Have bids and WILL sell)
2. Time is an Issue (Ending within minutes, to only a few hours)
3. If they Don’t Act Now – they may not have another chance!

This simple change resulted in more than 500% increase in click/BID ratio, overnight! While this may not work in every niche… it was a simple change on hers that had a huge impact!

How do you increase conversions?

Previously Published Articles You May Like to Read:

• Instantly Increase Conversions on an Offer
• Building WordPress Categories that Make Sense to Visitors!
• Write Better Page Titles to Increase Web Site Traffic
• The Best Way I Found to Increase Productivity
• 5 Ways to Make Your Site Sticky and Increase Your ePN ACRU Quality
• eBay Abandoning its Roots – Might be Great for Affiliates!
• Does Google Hate Competition? You Decide…

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