Lets the Shopping Season Begin!
Since the beginning of the month, several of our sites that deal with consumable and gift type products have started seeing a large upswing in both traffic and sales revenue! :-) If July is traditionally the slowest month of the year for commerce, August is definitely the kick start to the shopping season!
This is the right time to gear up for the next 4 months of the year, which will account for more than 75% of revenue for the entire year for many of the large chains!
Lets take a look…
- August Back to School
- September NFL season kicks off! Winter chill in the air (fansites, winter clothes, boots, jackets, etc)
- October – Baseball playoffs, early holiday shoppers… oh yeah… Halloween! :-)
- November & December… something happens around the end of Dec!
Gear up for the ride and make sure you not only BUILD YOUR SITES NOW… but you spend 2x the build time in marketing!
I am using the weekend to plan 10-15 sites for the next 2 weeks. On Monday-Weds…
- Mon/Tues – Build 10 new K2W sites of 30-40 pages each
- Weds – Submit 10 Articles for each to SEOLV
- Review them all on Thursday (Easy day, its my 45th birthday!)
- Plan the next 10 on Friday!
Rinse and repeat…. Have you got a plan for the busiest shopping season of the year?
Happy Trails!
Previously Published Articles You May Like to Read:
- Shopping.com Holiday Payouts Released!
- Lets Help Build a Niche Store Plugin!
- Does Build a Niche Store Really Work? Lets Grow some DollaGreens!
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I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing.
Hey Mark,
All sounds like a good plan to me.
I’m about half way through my 30+ sites for Halloween, so next week will be spent ramping up the build of those I haven’t yet started and the remaining time on those I’ve already got into the swing of marketing and expanding.
Oh and I’ve got A LOT of script/product related stuff to get done as well as starting to think about xmas. :D
Hope you have a productive week.
I think your bday is around the same time as mine, I’ll be 27 on Tuesday. Happy bday for next week, Mark.
@Ben Johnson – GREAT deal Ben! Tuesday… blah… I have to go into my Doc for my annual physical, which gets a LOT more interesting aka invasive, the older you get! LOL
Kim and I really streamlined our internal + + system over the summer months, so its time to ramp up for sure!
Cheers to the birthday!
Mark
Great job Mark… I haven’t read a post on your site regarding ROI of these types of projects/drive (may have missed it). It would be a neat read to go through an example of how you calculate the ROI on a project such as turning out 10-20 sites. Cost of domains, research (time), marketing, outsourcing, development time, plugins (if they’ve not already paid for themselves), etc… vs expected revenue and profit after cost.
Thin site/throw away sites don’t have much longevity, what does I guess ;o), so there must be break even point calculated when planning such an investment in time and $ to make sure you are actually making $ and worth the investment.
This is something I’ve struggled with regarding taking on a large drive since I don’t have huge capital to work with… good luck and thanks again for sharing your knowledge & experience.
Ah, a leo! That explains a lot!! (Me, too – my birthday was at the beginning of the month.) Happy early birthday. Happy birthday to you, too, Ben!
This is a great post, as usual. I have a bunch of Christmas sites that I created late last year (much too late to actually benefit from last Christmas). I have been amazed to see that Christmas sales have started to trickle in, starting in early July. I plan on going over them with the new SEOPressor plugin, as well as adding K2B on some of them, and hope for a great holiday season.
Rochelle
@Rochelle – Thanks Rochelle :), and a happy belated birthday to you, I hope it was a good one.
Ben
Mark,
When you say you will submit 10 articles per site, are you using spun articles, or completely unique articles?
Rochelle
Mark,
Another good post and a good reminder to start working on Christmas. Happy B day to both you and Ben. Ben, you are so young to have done so much !!! I am also interested in hearing how you are doing so many so many articles in a day. I do have spinners but don’ use them much. Do you do an press release about the new site and general articles with links or just an general article to get a link out there?
Diane
What’s a ‘fair’ size article to get published, or shall I say – ‘minimum’ keyword length. 300?
@Ben – I have some costume sites as well, not 30, but will be close. Also have some football sites I’m been working on.
@ Mark – Have fun at the doctors. I’m 40, so I know what you mean. Not only that, but you have aches and pains that you never felt before or have muscles hurt which you forgot you had. LOL.
Happy Birthday Mark and all you other guys. I’m approaching 59 this year and am so glad I came across stem cell enhancers a couple of years ago.
I love these weekend emails from you Mark. Breaks the monotony up.
I just wish I could find a drop shipper who handles my niche. Not knowing if I’m making 10 cents or 80 cent a click with epn frankly sucks bad. Can’t get much more targeted than sending users to a exact item.
Time to wax the skis and start packing for Colorado. Woot
Happy B-Day BTW
@Henri – The majority of expense is time, and sweat equity is measured by the individual more than anything. How much $ do you value your own time per/hour? etc.
I will dig through this site – I do have some posts about the subject from the last few years, just have to find them, which is always a challenge on a blog! :-)
Thanks for all the birthday wishes everyone, and Happy Belated BDay Rochelle!! :-)
@Rochelle – Re the 10 articles Rochelle, I use PLR, and spin them up! With SEOLV, I do a 3-spin… and let them go.
Spin 1 – Easy Spin
Spin 2 – Moderate
Spin 3 – Aggressive
Remarkably, it picks up new words every time! Then I read it a few times, write anywhere from 3-7 article titles, and let it go.
@Sean – For onsite content, I aim for above 200 words Sean. As pages become more popular and start attracting search visits, the SEO tagging plugin increases the word count with relevant words as well.
M
Hi Mark,
Do you put a limit on your SEOLV articles or do you just let them run?
Happy Birthday to you and Ben, you’ve both been a great help to me!
Mark
This year’s “throwaway” domain is next year’s monster. I am going through my ginormous domain collection and at least putting a single page up and getting it indexed. If I cannot build it out this year then it will be an aged domain next year or the year after.
I’ve also stopped building any new sites for this season, except for Google adsense mini-sites, and I am building links like a mad man to my Christmas powerhouses.
@Mark James – Thanks Mark! No limits on links for me!
@Bill – I have a one page theme I use for parking Bill… IMHO parking is better than a registrars parked page, since the “Born-On” date begins for your website! :-)
I like the way you think!
M
Hey Mark,
Happy Birthday Dude!!!!!
There’s days I get excited about this shopping season, cuz this summer has sucked for me. I have days of hope, then a couple of bad days in stats can easily sour that note.
I’m almost to that point of quitting eBay, I still remember when you came to that point – I Almost Quit You.
Time for a new revenue stream that’s for sure. Maybe if you read this you can give me some ideas in a PM.
Hopefully you have a good one today. Cheers.
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