Niche Market Research – Kim

I previously wrote that I would use some of our existing domains for this experiment, but later decided I would do some research on a few ideas I had swirling around in my mind. As Mark was writing his Niche Research article, I rudely interrupted him to run a few ideas past him. In 5 short minutes, he helped me turn my “broad” subjects, into niches. Its funny how you can have these great ideas, then someone like Mark pops that bubble – then brings you right back up again by helping you drill down to the actual niche. I, unfortunately, did not save all that research the other night, but I will re-do it for this post. I did not follow the same steps that Mark outlined – but the results are pretty much the same none the less.

My first idea was “baby accessories”. Obviously, not a niche, but initial idea. Mark had me think about what categories I would put under baby accessories – my first thought was cribs and bedding. So, over to www.wordze.com  to do a little research. I typed in “crib” – below is what I got:

As you can see, “baby crib bedding” comes up #1 along with “crib bedding” at #2 – I’m thinking crib bedding might be a good niche.  In addition, if any of you are looking for a niche, “Beyonces Crib Crashers Room on MTV” looks promising – LOL!

Anyway…..Over to Google Sandbox – I typed in:

• crib bedding
• baby crib bedding
• crib bedding sets

Results:

• Baby bedding – a lot of competition, average search volume, peaks during the summer but is pretty good overall
• Baby bed, Baby crib bedding, Crib Bedding, Baby Bedding Set(s) & Baby Beds – almost exactly the same – with some variance as to when they peak

After looking at the Estimated CPC – they range from $1.09 to over $2. Probably more during the months of demand

I did not initially use Terapeak – I went over to eBay to look at the completed listing or items actually sold, how much they sold for and how often. Searching for “baby crib bedding” I come up with quite a few completed (sold) auctions and a decent average price. It looks like about 9 out of 10 sell. Its looking like a pretty decent niche.

Decided to pop over to Terapeak. Again, I search for “baby crib bedding”. Total listings of 8,484 with over 5,000 sold – a 58% sell through rate. Average selling price of $51 – $58. That is pretty good!  I did additional searches on just “crib bedding” and the results were almost identical.

I repeated this process on several other niche ideas – So, I think I’ve decided on a few and I’m over to GoDaddy to snatch a couple of domains!

Previously Published Articles You May Like to Read:

• Build a Niche Store Empire Series in 12 Weeks – Niche Market Research Continued
• 50 Ways to Discover and Research a Niche Market
• Build a Niche Store Empire Series in 12 Weeks – Niche Market Research

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