Niche Store Menu Optimization - Hour 2

January 6, 2008

Well… in just one day of posting an inbound link from a couple of highly indexed sites, the Cobra Mustang site saw 4 additional search spiders come in overnight, 2 were listed as unidentified bots, Yahoo and Alexa were identified. So, now that I have started the main categories, where do I go next?

First let me reiterate one of my main goals for ALL websites, not just this one or any other BANS site. I want to do as much as I can each day for the first week, in 1 hour a day or less. Set yourself a target of 1 hour a dayfor a new site… when that hour is reached, move on to a different project and don’t come back until tomorrow! :-) I have a limit of about 1-2 hours before I start getting bored with what I am doing and the quality of the work degrades and becomes a task. Think about it… during that first hour, you are excited and enthusiastic about what you are doing and the quality of your titles, keywords and descriptions are much better! During the second hour, your main goal is not to do quality work, but to get done! It is during this time that you start to do alot more copy/pasting, and just changing a few words here and there. (OK, Maybe it’s just me?)

It may not work the same for others, but it’s definitely that way for me! Let’s read on…

Yesterday, we optimized the top level of Mustang Cobra site. We focused on the first 10 or so categories, that make up our main store categories, and today we will start adding subcategories to each. The sub categories are the product pages and they are where you are going to start building out the menus based on high efficiency terms and phrases!

I cannot beat around the bush on one aspect of menu and overall website building. If you are not using a research tool, you are not going to be very successful with ANY website! There are free tools like good keywords and there are paid tools like Wordtracker. Aside from those two, there are MANY others that can be used. Results vary from each tool and the best advice I can give is to just find one that works for you and stick with it! For myself, it has been word-tracker for several years and that is the main reason I talk about it the most.

Back to the point… menu optimization.

The first category I created for the site is named: Cobra Mustangs for Sale. In this main category, I decided I would create a group of product pages that focus on the different years and the different high value terms people currently use to search for the cars. In this case, I know the SVT Cobras were made in the following years  (Found here) and I want to at least have a reference to all of them regardless of search data at this point.

• 1993 SVT Cobra Mustangs
• 1994 SVT Cobra Mustangs
• 1995 SVT Cobra Mustangs
• 1996 SVT Cobra Mustangs
• 1997 SVT Cobra Mustangs
• 1998 SVT Cobra Mustangs
• 1999 SVT Cobra Mustangs
• 2001 SVT Cobra Mustangs
• 2003 SVT Cobra Mustangs
• 2004 SVT Cobra Mustangs
• 2007 Shelby GT500 Cobra

I also know from my research that there are a few other generic terms that will drive some good traffic! They are:

• Cobra R Model Mustangs 
• Cobra Killer Mustangs
• Supercharged Cobra Mustangs
• Shelby Cobra Mustangs

All in all, there is not a whole heck alot of demand for any single term in this section. BUT… when combined, the result is 510 searches. Assuming 10% conversion of the total  searches each, 17 categories may deliver around 50 visitors a month. More importantly, they will help increase the site saturation of the terms SVT, Cobra, Mustang. I know that one of the car enthusiasts out there is going to say, but what about 68, 73 etc. Technically, those years were cobra jet motor years not the actual body style everyone has come to love. (I may be wrong, if so, please let me know… so I can make corrections)

OK - so here I am, approximately 1 hour later, and man… I’m bored with this for today! As you can see on the site, I added ALL of the above categories with meta titles, keywords, and descriptions. I made sure each of the pages is showing relevant listings and now… well, I’m done for today! In order to get faster search indexing of the individual pages, I could turn each of those bullets above into a link leading to the correct pages, but since my fingers hurt… I am just going to link to the Cobra Stang Site Map. :-)

Over the next few days, I am going to continue this exact process on all of the main categories I put together yesterday. As a matter of fact, I am going to see if Kim wants to do a few of them to help make it easier on future projects!

Don’t forget - only 4 days left on the niche market link cloud. FYI, it was indexed by Google within 7 hours of the original info post about it! There have been 12 people who signed up since the first post, just for the free 5 year, one-way link! I have also found that if you requested a link and did not wait until the paypal page FULLY loads onto your screen, the info was not saved to the database. Please double check your link again… click on it… it is goes to your site, wonderful! If not, well… thank you for helping me work out the bugs! :-) Please resubmit…

Thanks everyone, have a great Sunday!

Mark

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