QPC Preview Reporting is Available
As we have all been patiently awaiting, you can now view side by side reports in the ePN dashboard section, to compare site performance in both the old and new method of the ebay Partner Network.
A link to the Quality Click Pricing Preview Report will be available in the “Useful Links” section of the Dashboard. You can also access it by clicking on the Reports tab and selecting “Quality Click Pricing Preview” as the Report Type.
As well as some tips:
- The report is available for one program and one month at a time. As a reminder, the August report begins on August 18th
- Here’s how to read the “Total” row: Total QCP Earnings are the sum of all the earnings of all the campaigns and days in the report. Total QCP EPC is simply your total QCP earnings divided by your total number of clicks
- QCP is calculated for each campaign, for each day. You will see that the QCP Earnings Per Click (EPC) multiplied by clicks will always result in the earnings for that campaign and day
- A campaign will only appear as a row for a certain day if there were clicks, impressions, or earnings for that campaign and day
- The small group of publishers staying on CPA will see all zeros for the QCP columns in the report. Most publishers in this situation should already have been contacted by e-mail or will be contacted shortly
- By default, the report will be sorted by day. You can also sort the report by Campaign or any of the metrics in the report. For more advanced sorting and filtering, you can also download the report into Excel
It will take a few days to digest the changes… but everyone should begin monitoring both for the next few weeks, to get a better understanding of how the new system works.
Webinar Now Available Online
If you missed last Fridays ePN Webinar, you can now view it online as well. It was about 1 hour long, and many points about the new program were handled within.
Previously Published Articles You May Like to Read:
- Google Preview Lets People Look Before Visiting Sites
- ePN Changes that Many Have Requested for More than a Year!
- Quality Click Pricing Comes to ePN for eBay Affiliates
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I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing.
dude I don’t like the new way logically but my stats for the last week show a 125% INCREASE in my earnings
according to them I’d have made more than double the past week under their new system if it had been live
we’ll see if things hold up that way in a few months ;)
Good Deal Mark!
Across the entire network of mine, I saw a 1% drop over the last 10 days. From what I can see wiht the limited data right now, its primarily at the hands of one higher volume site with a long sales cycle.
Time to do some traffic shaping!
:-)
Anyone notice a drop in their higher value sites especially the motors category? I read Ebay was suppose to be taking that into account? They don’t seem to be… might have to stop promoting motors…thoughts?
@ Cara –
The one site that I have was a high-value, high sales process site. I know from running an ebay store for several years in the past, the sell through rate is low, and there are generally ALOT of questions before buying occurs.
I assume the engines cat is the same way.
Its really too soon to tell if it will rmain like that, but that one site changes my OVERALL network from +12% INCREASE to a -1% decrease, so I may have to explore different options with it.
Mark
Thanks Mark- that is my thought as well. I have three of them and it did the same to me. Maybe someone at Ebay can address it as it does not seem as they are taking that into account like the FAQs state.
Thanks for updating us about the QCP preview. My earnings are up significantly, too, under the new reporting system.
I don’t know what everyone else’s stats look like, but most of the QCP EPC ($) for my sites are EXACTLY the same (low, with one exception). Is this normal? Or does this mean they are all duds? ;-)
Caro
I was really sweating the switch to the new payment structure, but feel much better after seeing this report. I saw about an 18% increase in the period defined. I was really concerned about what steps would need to be taken to adjust to this change. I guess I am going to keep doing exactly what I’ve been doing all along.
Very interesting – Superficially I’m delighted. US Earnings +30% UK Earnings +200% (like that’ll last).
Further investigation shows there is plenty to figure out. Firstly, it’s weird to get paid for clicks when nothing was sold.
And then in one extreme example I earned $60 from one of my stores in a day and under the new system it was $3. Yet other sites show the reverse.
Now to watch the videos and read the q&a etc.
The thing that I have noticed in particular with the QCP so far is that on days when I had no ACRU’s my earnings on the QCP are generally higher. However on days when I have had ACRU’s (Very High Quality) my earnings are significantly lower. Now I am not someone who relies on ACRU’s but I do think that this is where eBay are going to start saving some of their cash, regardless of how much more they pay out under the new system.
The webinar has made myself completely reevaluate my mind set on this. What I think is needed is a check of our own psychology of what we are doing.
1st point I got was we need to tell users why they should choose ebay for there purchase. I found this to be the simplest thing I can do today.
The other thing was to remove links from archived sites that are low performers.
Once we finish getting my heads around this I think things will be better for everyone who can survive.
We need to really listen to what these guys are telling us and do it. It may mean starting over as far as mind set in the way we build sites but it should be worth it in the end.
The N1WAY fits right into this change don’t ya think?
Well, don’t expect to get much, if any help from EPN when it comes to figuring out what to do because I have been deciphering this information as much or even more than others. I am a stats person and like math. But this just doesn’t add up. Granted it’s now an 11 day snapshot and my campaigns are only down $xxx. It may balance out in a 30 day timeframe. Time will tell, time to develop more sites to make up the difference, I wouldn’t recommend removing underperforming sites, just make them better. EPC is at the campaign level. (right?)
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