Text Link Buying – Do the Benefits Outweigh the Risk?

Such a touchy Subject…TextLinks.com

Last week, I came across a 21-Day FREE Trial offer for a text links service and had to go over and see what it was about. The premise of buying text links is definitely not new, nor is the fear of being banished to 20 years of hard labor from Matt Cutts and Google, who despise the idea of people buying text links. The problem however, is that everyone does buy text links and as long as you are willing to step out onto the cliff, it is a very effective way to build authority on a site!

Due to the constant fear mongering by Google and my own apprehensions to buying text links, I asked Marc Hardgrove of Next Net Media, to help me understand more about how their system works, and how I could be assured it was worth the time to use it. Marc was very responsive… as you are about to read!

10 Questions About TextLinks with Marc Hardgrove

We all know that “on-topic” links carry more relevance. What range of topics does the LinkText network encompass? For example, if I have a website about dog collars, will I be able to find a relevant site to advertise on?

Great question. I just did a look up in our inventory on (dog collars) For example we have 122 pages with the word (dog collars) available. This means you can buy the contextual link integrated into an existing article post for $1. Not monthly but $1 for a permanent link. Our competitors inlinks.com charge $10 per month for these same type of contextual links. Plus we can sell you a sidebar of footer link on over 5000 pages with the word (dog) on the page. And lastly you could write an article about dog collars with a link back to you site and place it on over 10,000 different worpress blogs for a permanent cost of $1 per post.

Google has made it clear they are on the hunt for buyers of text links. How can I be confident I won’t put a site in harms way by purchasing ad links within the LinkText network?

We get this question all the time. If purchasing links could harm a site’s rankings, we in theory would have the equivalent of a search engine nuclear bomb. We could set up campaigns and knock businesses competitors out of the search engines. Google would never let this happen. It is more likely that if Google detected what it thought was a (paid link) that the link simply would not help you in any way (no link juice) Therefore you would have wasted your money. We have managed over 10,000 link campaigns and have never seen a site penalized for link buying.

As a user of the LinkText network, will I be able to see the exact websites I am advertising on, before the ads go live, retaining editorial control and choice in where the links are shown?

We are very protective of our inventory. Therefore we do not show you the exact link location until you actually purchase the link. After you see the link location, you have the ability to remove the link in (real time) and instantly receive the link credits back on your account.

I noticed you offer homepage, sidebar, and footer link inventory. Is there any benefit to using one over the other and if so, why?

I always say a variety of different types of links is the best strategy. I will also add that we offer contextual links in existing content and give you the ability to write content and add contextual links in your content. If I had to pick, I guess contextual links would be my  link of choice.

What, if any, limits do you place on the number of links on any one website within the network? Obviously, adspace inventory will diminish over time, how can I be sure my link is not in a sidebar with 200 others on a single site?

We limit each page to a maximum of 5 links. We get thousands of new pages of inventory daily, so we will never run out of inventory.

Do I have to own the websites I choose to promote and if so, is there a verification process I need to take before requesting a link be placed?

We do not verify the ownership of the website. So in theory someone could sign up and place hundreds or thousands of links to your site without your permission. See my (nuclear bomb) theory in question #2

I noticed you offer the ability to submit blog posts to the system with a minimum of 100 words. Do you plan on incorporating a writer service based around that, or do I need to provide my own content?

Perfect timing on this question. Yes we will be offering an (outsourcing option) feature in the very near future. The cost for a 100 word article will be $2. We are in the process of tying our api into our content parter.

With so many different websites in your own network, will you ever offer the ability to post content on higher authority sites with a higher pagerank?

Currently about 20% of all the site’s homepages have pagerank. We have tossed around the idea of charging more for sites with pagerank. But for now all homepages are $3 and all subpages are $1 regardless of the pagerank. All of the pages in our inventory are checked to make sure they are in the Google cache.

Take the 21 Day Free Trial of Textlinks

The Question Remains… Should You Buy Text Links?

I know that by the time most of you get to the end of this post, you are going to be asking yourself if buying text links is worth it or not.I’m only going to say it one way… If you buy text links for the sole purpose of increasing pagerank, you MUST do so being fully aware that you may one day pay a penalty!

The MAIN risk is Obvious -

  1. Regardless of HOW you buy links Google may ultimately drop your site from search engines. Period. BUT… if this were true 100% of the time, why wouldn’t I just buy links and point them to my competitors instead, seems like it would be the same reward, with NO risk to me? Read what Matt Cutts has to Say

The Benefits are also Obvious -

  1. If done in Moderation, you can increase the traffic to a site, rather quickly from ALL search engines

My Own Opinion

Truthfully, if you are managing a website for someone else, NEVER buy a link anywhere! After all, its not your risk.. its the risk of someone else you are playing with! On the other hand, if you have a site you want to build up traffic quickly in ALL search engines, buying links… while still risky, can bring benefits both short and long term.

I base everything on Risk versus Reward. We all do… and we ALL do it every day we drive our cars 5 mph over the speed limit on the highway! Its only bad when you get caught…

Whats YOUR Opinion?


TextLinks.com

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12 Comments »

  • Caroline said:

    Hi Mark,

    Contextual text links on a niche relevant blog with a high page rank are definitely the best! :)

    This type of service would be less time consuming, than article marketing, that’s for sure. However, for a fee of $1 for a contextual link, I can’t imagine you would be getting a link on a high quality site with any sort of decent page rank? If that is the case, you’d need to spend quite a bit, buying links, to increase your keyword ranking.

    Might be fun to try on a ‘test’ site, though! :)

    Caro

  • Chris Peterson said:

    Hi Dude, your article is very informative & what I think is the best part of article is evaluation of risk v/s rewards & individual opinion have offered is as neutral as it can get about any subject.

  • Mark (author) said:

    @ Caro –

    I have gone through their system pretty thoroughly… Like Marc stated in the Q&A – they have a good range of ways to use their system. I think if you did decide to try it, the best way would be to be as “random” as possible. Different anchor texts, different articles, different pages, etc etc.

    @ Chris –

    I DO FEEL its very important for anyone to make their own call on a service like this. That said… I, like many in the aff marketing arena, have used paid adverts on MANY sites.

    Thus far – I have not had any sites beat up. But again… moderation, and as random as I could be! :-)

  • Sonia said:

    I think I will test it out on a few of my sites that don’t get a lot of traffic and are not big money makers – this way the risk is not so big. Link building is my least favorite thing to do, up there with cruel and unusual, so if I can find an easier route without dire consequences, I’m all for it.

  • Rochelle said:

    I fall on the cautious side. I do not currently buy links, nor do I plan to in the future. Good luck to all of you who decide to do this.

    Rochelle

  • potentmix said:

    A while back, at a conference, I overheard Matt Cutts say that Google is looking more to find and penalize SELLERS of text links than to rooting out buyers. He was trying to stress – “don’t go selling them”.

    Also, at the same conference, there was a session in which purchasing text links was being advocated from the podium in spite of the fact that Matt was sitting in the back of the room taking it all in. I would say that, whatever the risk, it falls on sellers much more than buyers.

  • Neo said:

    I looked into this service and also signed up hoping to get the 21 day free trial. Just FYI to anyone interested the service is $99 per month.

  • Love Graphics said:

    I think buying links is definitely a good idea to improve your search engine rankings. Also I would recommend to buy them on a forum from sellers directly to eliminate the “middle man”.

    -Robert

  • Chris Peterson said:

    Mark, I agree. Moderation is the key, as you said. I wouldn’t say that there are bad sites as such myself. But there are people who quit. What would you say individually to people who have gone through negative experiences?

  • Mark (author) said:

    @ Chris –

    I guess it would truly depend on the nature of the negative experience.

    Mark

  • Chris Peterson said:

    Hi Mark, Neutral as ever in your last reply. Btw, how is the underground atmosphere, where you have gone & haven’t posted anything for such long time? I hope everything is alright.

  • Bill said:

    Chris…he’s probably being neutral because nobody can figure out what the heck it is you are asking or what your point is.

    What I would say and what Mark would say is probably two different things. Here’s some advice…if you want an answer, learn how to ask the question so someone has a clue WTH you are talking about.

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