March 16, 2008
Earlier this week, Chris, a blog reader, had asked if I get a bit more detailed in how to determine the main categories for a niche store. He also asked about when to know if a site is focused or too broad of a niche. In the video below, I am using his site as an example of how to build both main and subcategories (product pages) on your Build a Niche Store affiliate site.
You will hear and see me using Wordtracker in this video… if you have it, open it up and use it daily! If not, once you see the power of wordtracker, you should sign up or use the free account.
Tools in this video: Wordtracker Keyword Tool
Popularity: 10% [?]
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8 Responses to “Using Wordtracker to Develop your Build a Niche Store Categories”
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Hey Mark,
Thanks for this video. It was really helpful in planning strategy for the long-term.
Question - you say to then get links to these product pages. Are you using directories for these pages also or are you using a different method for your deep linking?
Also, if putting plurals in the meta tags is not important, does it make any difference whether we use a singular or plural in the domain name? For instance, you used the singular for your golf site but most people would be buying more than one. What should be the thought process on singular vs plural in domain selection?
Thanks.
Cindy
I was enjoying this video but 9mins in it stopped working i have left it to buffer for ages but still not working do you have another link to it please?
Kind Regards Ken…
@ Ken -
It may be something on Google Video end.. I just watched it end to end…
Over the weekend, I noticed that GVid was down quite a bit.
I am however looking into a different way to host the videos in a larger and higher quality format. The last time I hosted one myself, it was a bandwidth killer. :-)
Mark
Interesting Mark. You say to reorder the search term to make sense, but I’ve always learned to use the search term exactly as it appears in wordtracker, since that exact phrase is what the data returned is based on.
For example, ‘card credit terminal’ doesn’t make nearly as much sense as ‘credit card terminal’ but when you reorder the search term and look at the numbers, they are much less profitable (obviously lots of people optimize pages for the ‘proper’ term.)
I guess my question is, is wordtracker just wrong about the original phrase or are we wrong to try to ‘clean it up’? Are there really the number of people searching for a goofy, weirdly-ordered term that wordtracker says? If so, it seems like it might be better to optimize for the goofy term … but I guess we have to balance that against having a lot of strange pages on the site!
Well, I asked my question above before I watched you use the individual terms in your meta tag to catch all the variations, so maybe its a moot point.
@ Josh -
As long as you dont use the goofy term as a page title in your menu, but still find ways to incorporate it into your keys, description, and/or page content, it will still draw those searches for you in most cases.
I always try to make the term sound like someone would say it… but include the individual terms to draw the KEI term as well.
Mark
Hello Mark,
You mentioned a couple of times using one product page for two category pages, I think it was “kitchen country curtains” or “country kitchen curtains” - one or another. How would you do it? When you create a store page, you can specify its parent category (page), but it can be only one. Unless I don’t get something.
Thank you,
Mik
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