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Yahoo and Bing are Almost One… Are You Ready?

Bing and Yahoo, the two headed spear that hopes to bite into the market share of Google, will be sharing natural search results by the end of the week! This is not real news to people searching the web as it will pretty much be a seamless transition. To you and I, Webmasters, and website owners… it might just be a big deal!

Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches.  Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.  And of course, as we’ve stated before, you’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.

Are you Ready for the Bing Yahoo Serp’s?

Make sure you login using IE or Firefox, Bing’s webmaster center doesn’t work well in Chrome!

Up until now, Bing only accounted for about 11% of the overall search traffic… by the end of the week, that is going to be 35% or so! Its worth every minute you spend optimizing for bing.com!

SEO For Bing

Just like Google, Bing provides a set of guidelines, forums, a blog and just about every resource you may want as a webmaster.

Now a few things that I noticed Bing likes…

  • Aged Domains and Websites! The older the better!
  • Manual URL inclusion in the Bing Webmaster Tools! (If you login, you will find a manual submission box allowing up to 10 per month, use it!)
  • Aged Site Backlinks – Just like the aged domains, the older the backlinks, the more weight they carry at bing! (No testing, just what I see on successful bing.com sites)

What you add about Bing?

I say… let the gates open! I am more than ready, and just in time for the 2010 shopping season! :-)

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About the Author, Mark Hansen

has written 573 article(s) at the Niche Store Builder site.

I have been doing my part to "Build the Internet" since 1994, when I built my first website! Since then, I have built hundreds of niche websites for myself and many others, focused on design, applications, ecommerce, search optimization and internet marketing. 

Latest Readers Who Commented on This Article

6 Comments »

  • Sean said:

    Actually, makes me nervous, I see some ranked really good in Bing, then I see the total opposite from Yahoo to Bing.

    I signed up the Bing Webmaster last week and have been steadily adding sites.

    I’m glad you just reinforced what I was seeing in the ranks and about the webmaster tool.

    Reply – Quote
    # 18 August 2010 at 7:47 pm
  • Matt said:

    I’m nervous too! Historically I have raked better on Yahoo than Bing. Time to mix things up.

    Reply – Quote
    # 19 August 2010 at 10:57 am
  • Nadiya said:

    This is going to be interesting to see . .am excited to see the results actually. Thanks for the resource links!

    Reply – Quote
    # 19 August 2010 at 1:23 pm
  • Mike said:

    As I have said before I couldn’t see that this can be good in anyway and the early indications are of a drop in traffic approaching 20%.

    However, never liking to be purely negative I have found a positive. Compared to Yahoo and Google, Bing is very good at bringing back relevant results for the long tail and seems to respond well to on page factors.

    More time is required for a full assessment and I still bemoan the fact that 2 search giants now control the “free” – but not for much longer – internet.

    Reply – Quote
    # 21 August 2010 at 5:12 am
  • Mark Hansen (author) said:

    @ All (Great to see ya Nadiya!)

    I have been a bit wary about the BingHoo move also… since bing/msn are historically slower to index and rank new sites. (Bing LOVES Aged websites and domains)

    All in all… I have found that for newer sites, simply adding pages manually to the webmaster center, helps them get indexed within days. The ML sitemap submission didn’t seem to do much, but I used it as well.

    Try this…

    - If Bing DOES have some pages indexed.
    - Go to those pages and add content level links to other pages you want indexed. (Only add a few, dont get all spammy on it!)
    - The bing-bot will find those links on the next crawl and follow them naturally.

    ONSITE linking and categorized content seems to do very well for indexing.

    MH

    Reply – Quote
    # 21 August 2010 at 8:47 am
  • DaveT said:

    Thanks for the post Mark.Great links. I used to find Yahoo liked BANS even if Google didn’t Do you see adding good BANS sites to Bing to be a good or bad idea?

    Reply – Quote
    # 21 August 2010 at 9:49 pm